400
Creating and editing written materials for a variety of public relations purposes and a variety of media. Writing Intensive. Prerequisites: JRN 202; STC 350 or STC 353.
Credits
3(3-0)
Techniques used to evaluate, execute, and synthesize advertising concepts and strategies, and digital content creation. Students will create advertising copy, designs, layouts, and presentations. Prerequisites: JRN 302, STC 360, STC 361.
Credits
3(3-0)
Development of advertising plans. Choice of appeals, approaches, media, and creative strategies. Preparation, production, and presentation of campaigns. Budget allocation, marketing research, assessment, and evaluation. Prerequisites: STC 361; STC 365 or MKT 315.
Credits
3(3-0)
This course teaches research techniques and interpretive skills for advertising planners, focusing on uncovering consumer insights and creating effective advertising strategies in marketing communications. Prerequisite: STC 360.
Credits
3(3-0)