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300

STC 302 Media Graphics and Visual Communication

Principles and techniques for creating and distributing media graphics for Marketing, Advertising, Photojournalism, Public Relations, Digital Marketing, Branding, Journalism, and other media industries. Identical to JRN 302. Credit may not be earned in more than one of these courses. Recommended: 26 credit hours completed.

Credits
3(3-0)

Cross Listed Courses

JRN 302

STC 339 Social Media: Reputation, Image and Interaction

Practical skills in using social media to engage audiences, establish professional brands, drive traffic, and evaluate results through applied projects for clients. Prerequisite: Completion of 26 credits.

Credits
3(3-0)

STC 353 Foundations of Strategic Public Relations

Overview of strategic campaign processes and application of public relations theory to real-world projects including formative research, strategic and tactical planning, and plan evaluation phases. Prerequisite: 26 credit hours completed.

Credits
3(3-0)

STC 361 Writing for Advertising

An introduction to the principles and techniques used in writing for print, broadcast, internet, mobile, digital, direct mail, and point-of-sale advertising. Prerequisites: STC 360.

Credits
3(3-0)

Prerequisites

STC 360

Corequisites

None.

STC 365 Advertising Media

Focuses on planning and selection of advertising media emphasizing the theories and skills necessary to place advertising messages in the media. Prerequisite: STC 360.

Credits
3(3-0)

Prerequisites

STC 360

Corequisites

None.

STC 366 Advertising Account Management

An exploration of the history, functions, and required skills of advertising account management. Prerequisite: STC 360.

Credits
3(3-0)

Prerequisites

STC 360

Corequisites

None.

STC 369QR Advertising and Public Relations Research

Introduce, understand, and apply primary and secondary research methods used in strategic communication context to develop advertising and public relations campaigns. Quantitative Reasoning. Prerequisite: STC 350 or STC 353 or STC 360.

Credits
3(3-0)

STC 375QR Digital and Social Media Analytics

Application of data-driven methodologies for organizational and media decision-making, emphasizing data mining, visualization, and quantitative analytics to track, analyze, and interpret real-time social media data. Quantitative Reasoning. Prerequisite: 30 hours of university credit; Recommended: CJM 105.





Credits
3(3-0)