200
Concepts and principles of public relations practiced by corporations, agencies, non-profits and other organizations. Role of the practitioner stressed.
Credits
3(3-0)
Using digital tools to identify emerging issues, assess risks, and craft crisis strategies through environmental scanning, stakeholder analysis, message design, and simulated emergency response.
Credits
3(3-0)
Select, use and analyze social media to build relationships, network, distribute messages and develop strategies for organizations. Prerequisite: 26 credit hours completed.
Credits
3(3-0)
Organization of today's advertising industry; role of advertising in promotion; examination of types of advertising and media vehicles.
Credits
3(3-0)