Provides an understanding and evaluation of the advertising function within the modern business environment. Management decision-making is stressed in advertising as a vital communication tool. Prerequisites: MKT 300 or MKT 301, MKT 310 or JRN 360; 56 semester hours completed; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.

The methods and consultative selling skills necessary to develop and deliver effective sales presentations, negotiate successfully, and form relationships with business-to-business customers. Pre/Co-requisite: MKT 300 or 301 or BCA 265QR. Prerequisites: MKT 340; 56 hours; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.

Operational issues, management techniques and technology applied to distribution operations. Focus is on the integration of logistics operations of all firms within the supply chain. Prerequisites: MKT 255; 56 semester hours completed; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.

Strategic planning of a firm's logistics system in a global marketplace, including customer service, inventory, warehousing and transportation strategies. Prerequisites: MKT 255; MKT 300 or 301; 56 semester hours completed; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.

The organization, planning, operation and control of the business-to- business sales force from the perspective of the sales manager. Prerequisites: MKT 300 or 301 or BCA 265QR; MKT 340; 86 Hours; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.

Methodology used in gathering, recording, and analyzing marketing data to aid executives in making marketing decisions. Prerequisites: MKT 300 or MKT 301; STA 282; 56 semester hours completed; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor. Recommended: BUS 300.

Explores methodologies used by sales professionals to collaborate with the leadership of customer organizations in an effort to develop solutions that sustain/enhance their competitive advantage. Prerequisites: MKT 300 or MKT 301 or BCA 265QR; MKT 340; 86 hours; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.

Integration of competencies in logistics related areas. Logistical policy establishment and decision-making for solving complex logistical problems that focus on global and intercompany logistics systems. Prerequisites: MKT 431, 432; 86 semester hours completed; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.

A full time work experience occurring within a marketing or logistics organization. Detailed written report and assigned readings required. Prerequisites: Permission of instructor and department chairperson; 56 semester hours completed; Marketing or logistics major in addition to MKT 300 or MKT 301; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor. Recommended: Completion of 6 credit hours in marketing.

Directed reading or research on an approved topic. Open to seniors in good academic standing. Prerequisites: prior permission of instructor and department chairperson; 56 semester hours completed; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.

A functionally integrative capstone course which focuses upon developing a decision-making framework. Students formulate and implement comprehensive marketing strategies within a global context. Prerequisites: 86 semester hours completed; MKT 255, MKT 305, MKT 310, MKT 450; admission to the BSBA degree; if not earning a BSBA degree, course listed on a declared major or minor.