A basic introduction to the marketing environment, the marketing mix, marketing management and the place of marketing in world society. Credit may not be earned in both MKT 304 and MKT 300; cannot be counted on any BSBA major including Marketing, Logistics Management, or Hospitality Services Administration. May be offered as Writing Intensive. Prerequisite: 56 semester hours completed.

An introduction to marketing and how it provides customer and market information to the organization so that strategic and tactical decisions are customer-focused and market-driven. Prerequisites: Admission to BSBA Degree, BIS 255; Co- requisites: BUS 321, MGT 311/MKT 311.

Application of concepts and tools in purchasing, production and distribution of goods and services along an integrated supply chain in organizations. Identical to MGT 303. Credit cannot be earned in more than one of these courses.  Prerequisites: Tier 2 Admission to Professional Business Studies; ACC 255, BIS 255, MGT 258. Co-requisites: MKT 304, FIN 302.

An introduction to marketing and how it provides customer and market information to the organization so strategic and tactical decisions are customer-focused and market-driven. Prerequisites: Tier 2 Admission to Professional Business Studies; ACC 255, BIS 255, MGT 258. Co-requisites: MGT/MKT 303, FIN 302.

Characteristics of consumers affecting the decision process in buying and the marketing implications. Prerequisites: MKT 300 or MKT 301, 56 semester hours completed, and admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.

An overview of advertising, personal selling and sales promotion, and other techniques that an organization would use to communicate with its target markets. Prerequisites: MKT 300 or MKT 301; 56 semester hours completed; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.

Application of concepts and tools in purchasing production and distribution of goods and services along an integrated supply chain in organizations. Identical to MGT 311. Credit may not be earned in more than one of these courses. Prerequisites: Admission to BSBA Degree; BIS 255; Co- requisites: BUS 321, MKT 301.

Functions of a retail establishment are examined. Significant developments taking place in the major environments of retailers-- social, economic, technological, and legal. Prerequisites: MKT 300 or MKT 301; 56 semester hours completed; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor; or with approval from the Office of Undergraduate Business Studies.

Explores personal selling as an element of a firm’s promotional efforts to create value and serve customers, with emphasis on skill development and value creation. Prerequisite: 30 semester hours completed.

Planning and implementation of marketing strategy and application of the marketing mix to services including hospitality, banking and health services. Identical to HSA 341. Credit may not be earned in more than one of these courses. Prerequisites: MKT 300 or MKT 301; 56 semester hours completed; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.

Basic concepts and tools for understanding and exploring market opportunities and marketing strategies associated with global electronic commerce. Prerequisites: MKT 300 or MKT 301; 56 semester hours completed; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.

Selected problems of interest to students which are not normally included in existing courses. Specific topic will be listed on the student's transcript. Prerequisites: 56 semester hours completed; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.