MKT 450 Marketing Research

Methodology used in gathering, recording, and analyzing marketing data to aid executives in making marketing decisions. This course may be offered in an online format. Prerequisites: MKT 300 or MKT 304; STA 282; 56 semester hours completed; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor. Recommended: BUS 300.