MKT 420 Advanced Selling and Negotiation
The methods and consultative selling skills necessary to develop and deliver effective sales presentations, negotiate successfully, and form relationships with business-to-business customers. Pre/Co-requisite:
MKT 300 or 304 or
BCA 265QR. Prerequisites:
MKT 340; 56 hours; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.
Course Syllabus