Creating and editing written materials for a variety of public relations purposes and a variety of media. Writing Intensive. Prerequisites: JRN 202; STC 350 or STC 353.

Techniques used to evaluate, execute, and synthesize advertising concepts and strategies, and digital content creation. Students will create advertising copy, designs, layouts, and presentations. Prerequisites: JRN 302, STC 360, STC 361.

Development of advertising plans. Choice of appeals, approaches, media, and creative strategies. Preparation, production, and presentation of campaigns. Budget allocation, marketing research, assessment, and evaluation. Prerequisites: STC 361; STC 365 or MKT 315.

This course will explain, explore, demonstrate, and examine the research techniques and interpretive skills used by advertising planners in the field of marketing- communications. Prerequisite: STC 360.