Marketing Major: Professional Sales Concentration, B.S. in B.A.

Admission Requirements, Retention & Termination Standards

To declare a major in Marketing:

See an advisor in the Department of Marketing and Hospitality Services Administration. To register for most of the courses on the major students must be admitted to the Bachelor of Science in Business Administration (BSBA). Please see the bulletin for course prerequisites.

Credit/No Credit coursework will not count on any major within the Department of Marketing and Hospitality Services Administration.

Program Requirements

Common Body of Knowledge Courses I (6 hours)

BUS 100	Introduction to Business	3(3-0)
MGT 499	Integrated Capstone-Strategic Management	3(3-0)

Common Body of Knowledge Courses II (3 hours)

Select one of the following:

BUS 351QR	Applied Business Analytics	3(3-0)
BUS 503QR	Applied Lean Six Sigma	3(3-0)

Core Courses (18 hours)

MKT 255	Introduction to Logistics and Physical Distribution	3(3-0)
MKT 305	Buyer Behavior	3(3-0)
MKT 310	Marketing Communications	3(3-0)
MKT 450	Marketing Research	3(3-0)
MKT 490	Internship in Marketing/Logistics	3-6(Spec)
MKT 499	Strategic Marketing Problems	3(3-0)

Required Courses I (12 hours)

MKT 340	Personal Selling	3(3-0)
MKT 420	Advanced Selling and Negotiation	3(3-0)
MKT 440	Sales Management	3(3-0)
MKT 460	Organizational Selling	3(3-0)

Bulletins