Marketing, Hospitality, and Logistics, Department of
Course Designators: MKT, HSA, HOA
For information, please contact the chairperson, 989-774-3701, 100 Smith Hall;
https://www.cmich.edu/academics/colleges/college-business-administration/departments-schools/marketing-and-hospitality-services-administration
Why Study Marketing, Hospitality, and Logistics?
The study of marketing prepares you for a diverse number of career areas including marketing manager, marketing researcher, sales executive, retail manager, promotion manager, advertising executive or logistics manager. The field offers study of global and domestic markets and the customers who impact those markets.
The largest industry, and one of the world’s fastest growing, is travel and tourism. The hospitality services administration program prepares students for business management careers in the many segments of this industry, such as lodging, food service, and travel/tourism.
Marketing, Hospitality, and Logistics at CMU
The objective of the department is to provide undergraduate and graduate students with the quality education needed for success in professional and management positions. The department also offers required or elective courses for students specializing in other major areas who desire some related background in marketing or hospitality services. Students are prepared for business careers through coursework, internships, and student organizations. Behavioral and communication skills development, problem solving and analytical abilities, knowledge of organizational planning, directing, controlling, and advances in business trends such as electronic commerce, are emphasized.
The undergraduate marketing program is designed to prepare the student to manage the marketing process within the firm and in the social, political, and economic environment. Opportunity is provided to obtain knowledge of specialized fields through career preparation for positions in areas such as advertising and promotion, marketing management, marketing research, logistics, retailing and distribution, sales and sales management, and other positions leading to careers in management.
The multifaceted hospitality industry includes lodging, food services, and tourist-related businesses. The HSA program goal is to provide undergraduate students with a sound business background and a specific orientation toward the management of lodging operations, restaurants, clubs, and tourism. Coursework includes accounting, finance, management, marketing, and facility operations as they relate to the hospitality industries. Students also gain practical experience via required internships in marketing and hospitality.
The Faculty
Concha Allen, Hayam Alnakhli, Richard Divine (Chair), Michael Garver, Sean Goffnett, Deborah Gray, Jeffrey Hoyle, Nizar Hussein, Frederick Lawrence, Yae Roh, Evelyn Smith, Mark Spieles, James Taelman, Crina Tarasi, Leah Wolf
The Programs
Hospitality Services Administration Major: Hospitality Services Concentration
Logistics Management Major
Marketing Major
Marketing Major: Professional Sales Concentration
Purchasing and Supply Management Major (Interdepartmental)
Hospitality Services Administration Minor
Marketing Minor
Professional Sales Minor
Advertising Minor (Interdepartmental)