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Bulletins

Marketing Minor, B.A.; B.A.A.; B.F.A.; B.S.; B.S. in B.A.

The minor in Marketing is designed for students who plan a career closely allied to marketing, but do not intend to work in marketing itself. Examples of such careers include broadcasting, commercial art, journalism, human environmental studies, or a related business area. The marketing minor provides an overview of the marketing process but does not deal with all of the analytical and managerial skills necessary for success in marketing. The student will be exposed to both the process of stimulating and satisfying demand through the marketing process. Students should not expect that the marketing minor will make them competitive with marketing majors for marketing positions in industry.

Admission Requirements, Retention & Termination Standards

To declare a minor in Marketing:

See an advisor in the Department of Marketing and Hospitality Services Administration after declaring your major.

  1. At least 15 hours beyond their major requirements are required for business majors.
  2. At least 56 credit hours earned is required.
  3. No more than a total of 27 hours of credit earned in business courses, including business transfer hours, may be counted towards graduation unless the student is majoring in the College of Business Administration.

Program Requirements

Required Courses I (3 hours)

MKT 305Buyer Behavior

3(3-0)

Required Courses II (3 hours)

Select one of the following:

MKT 300Introduction to Marketing

3(3-0)

MKT 304Integrated Marketing Management

3(3-0)

Electives (15 hours)

Select five of the following:

ECO 202Principles of Microeconomics

3(3-0)

MKT 255Introduction to Logistics and Physical Distribution

3(3-0)

MKT 310Marketing Communications

3(3-0)

MKT 320Retail Management

3(3-0)

MKT 340Personal Selling

3(3-0)

MKT 341Services Marketing

3(3-0)

MKT 350Marketing Analysis

3(3-0)

MKT 360Electronic Commerce and Marketing Strategy

3(3-0)

MKT 410Advertising Management

3(3-0)

MKT 420Advanced Selling and Negotiation

3(3-0)

MKT 431Logistics Operations

3

MKT 435Transportation

3(3-0)

MKT 440Sales Management

3(3-0)

MKT 450Marketing Research

3(3-0)

MKT 555Market and Sales Forecasting

3(3-0)

MKT 560International Marketing

3(3-0)

Total: 21 semester hours