Marketing Major, B.S. in B.A.

Admission Requirements, Retention & Termination Standards

To declare a major in Marketing:

See an advisor in the Department of Marketing and Hospitality Services Administration. To register for most of the courses on the major students must be admitted to the Bachelor of Science in Business Administration (BSBA). Please see the bulletin for course prerequisites.

Credit/No Credit coursework will not count on any major within the Department of Marketing and Hospitality Services Administration.

Program Requirements

Common Body of Knowledge Courses I (6 hours)

BUS 100	Introduction to Business	3(3-0)
MGT 499	Integrated Capstone-Strategic Management	3(3-0)

Common Body of Knowledge Courses II (3 hours)

Select one of the following:

BUS 351QR	Applied Business Analytics	3(3-0)
BUS 503QR	Applied Lean Six Sigma	3(3-0)

Core Courses (18 hours)

MKT 255	Introduction to Logistics and Physical Distribution	3(3-0)
MKT 305	Buyer Behavior	3(3-0)
MKT 310	Marketing Communications	3(3-0)
MKT 450	Marketing Research	3(3-0)
MKT 490	Internship in Marketing/Logistics	3-6(Spec)
MKT 499	Strategic Marketing Problems	3(3-0)

Planned Program Courses (6 hours)

Select two of the following:

MKT 315	Advertising Media	3(3-0)
MKT 320	Retail Management	3(3-0)
MKT 325	Merchandising Management	3(3-0)
MKT 340	Personal Selling	3(3-0)
MKT 341	Services Marketing	3(3-0)
MKT 360	Electronic Commerce and Marketing Strategy	3(3-0)
MKT 425	Retail Strategy	3(3-0)
MKT 431	Logistics Operations	3
MKT 432	Logistics Strategy	3(3-0)
MKT 440	Sales Management	3(3-0)
MKT 555	Market and Sales Forecasting	3(3-0)
MKT 560	International Marketing	3(3-0)

Students must complete the Planned Program (6 hours) approved by the MHSA faculty advisor OR must complete the Professional Sales Concentration.

Bulletins