Broadcast and Cinematic Arts: Electronic Media Management Concentration, M.A.
Minimum Totals for Graduation: 33 hours
The Master of Arts program in Broadcast and Cinematic Arts offers opportunities for both industry professionals seeking new skills and recent undergraduates desiring to pursue advanced study in electronic media or film theory and criticism. Students interested in the electronic media studies, electronic media management, or electronic media production concentrations should possess a professional or academic background in mass communication. Students interested in the film theory and criticism concentration should have a background in film, mass communication, speech, or literary studies.
Graduate students can complete coursework in formal classroom, seminar, and independent study settings, leading to a concentration in electronic media management.
Classes are taught by a faculty possessing diverse professional and theoretical backgrounds. In addition, many students supplement their studies with offerings from Interpersonal and Public Communication, Political Science, English, and Journalism. One-on-one advising and personalized course study with members of the graduate faculty make the Broadcast and Cinematic Arts M.A. program one of the most attractive in the Midwest.
For an application, catalog, and graduate assistant information contact Michelle Kalisek, BCA Administrative Assistant at kalis1m@cmich.edu (989) 774-3851 or Amy Sindik, Graduate Coordinator, School of Broadcast & Cinematic Arts, 340 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859.
Admission Requirements, Retention & Termination Standards
Admission Requirements Snapshot
GPA: 2.7
Entrance Exam: N/A
Interna'tl Application Deadline: July 1 (Fall), Oct. 1 (Spring)
See Admission Requirement Details Below
To receive regular admission to the program, a student must attain an undergraduate grade point average of 2.7 on a 4.0 scale. Additional preparatory course work or particular courses may be required.
International applicants must present a TOEFL score of at least 550 (213 CBT or 79 Internet or IELTS of 6.5).
Program Requirements
Broadcast and Cinematic Arts: Electronic Media Management
In consultation with the School of BCA graduate advisor, M.A. students may choose Plan A or B. Plan A consists of course work, thesis (6 hours), and oral defense of the thesis. The oral examination may also include subject matter related to course work.
Students on Plan B must satisfactorily complete an independent research project (3 hours) and an oral examination related to the independent research and course work.
Required Courses I (21 hours)
| BCA 513 | Media Entrepreneurship | 3(3-0) |
| BCA 516 | Media Leadership | 3(3-0) |
| BCA 571 | Telecommunications Media Policy | 3(3-0) |
| BCA 600 | Introduction to Electronic Media Research and Writing | 3(3-0) |
| BCA 601 | Theories of Mass Communication | 3(3-0) |
| BCA 603 | Qualitative Mass Communication Research Methods | 3(3-0) |
| BCA 604 | Quantitative Mass Communication Research Methods | 3(3-0) |
Required Courses II (3 hours)
Select one of the following:
| BCA 512 | Electronic Media Promotion | 3(3-0) |
| BCA 533 | The Power of Hybrid Media | 3(2-2) |
| BCA 540WI | Recording Industry and Business | 3(3-0) |
Required Courses III (3-6 hours)
Select one of the following:
Electives (3-6 hours)
Select from the following:
| BCA 503WI | Critiquing Mass Media | 3(3-0) |
| BCA 510 | Electronic Media Law | 3(3-0) |
| BCA 512 | Electronic Media Promotion | 3(3-0) |
| BCA 524 | Producing Live Television | 3(1-4) |
| BCA 529 | Internship in Electronic Media-Film | 1-6(Spec) |
| BCA 533 | The Power of Hybrid Media | 3(2-2) |
| BCA 540WI | Recording Industry and Business | 3(3-0) |
| BCA 560 | Radio Operations I | 3(1-4) |
| BCA 612 | Electronic Media Seminar | 3(3-0) |
| BCA 729 | Advanced Independent Study in Electronic Media | 1-9(Spec) |
Note: BCA 560 and BCA 561 are offered in Summer only.
Total: 33 semester hours