MKT 315 Advertising Media
Evaluation of media in relationship to marketing objectives. Selection of media space/time and decision-making in development of media schedules. Prerequisites: 56 semester hours completed;
MKT 310 or
JRN 360 or approval of instructor; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.
Course Syllabus