Marketing Minor, B.A.; B.A.A.; B.F.A.; B.S.; B.S. in B.A.

The minor in Marketing is designed for students who plan a career closely allied to marketing, but do not intend to work in marketing itself. Examples of such careers include broadcasting, commercial art, journalism, human environmental studies, or a related business area. The marketing minor provides an overview of the marketing process but does not deal with all of the analytical and managerial skills necessary for success in marketing. The student will be exposed to both the process of stimulating and satisfying demand through the marketing process. Students should not expect that the marketing minor will make them competitive with marketing majors for marketing positions in industry.

Admission Requirements, Retention & Termination Standards

To declare a minor in Marketing:

See an advisor in the Department of Marketing and Hospitality Services Administration after declaring your major.

1. At least 15 hours beyond their major requirements are required for business majors.
2. At least 56 credit hours earned is required.
3. No more than a total of 27 hours of credit earned in business courses, including business transfer hours, may be counted towards graduation unless the student is majoring in the College of Business Administration.

Program Requirements

Required Courses I (3 hours)

MKT 305

Buyer Behavior

3(3-0)

Required Courses II (3 hours)

Select one of the following:

MKT 300	Introduction to Marketing	3(3-0)
MKT 304	Integrated Marketing Management	3(3-0)

Electives (15 hours)

Select five of the following:

ECO 202	Principles of Microeconomics	3(3-0)
ECO 203	Microeconomic Principles for Business	3(3-0)
MKT 255	Introduction to Logistics and Physical Distribution	3(3-0)
MKT 310	Marketing Communications	3(3-0)
MKT 320	Retail Management	3(3-0)
MKT 340	Personal Selling	3(3-0)
MKT 341/HSA 341	Services Marketing	3(3-0)
MKT 350	Marketing Analysis	3(3-0)
MKT 360	Electronic Commerce and Marketing Strategy	3(3-0)
MKT 410	Advertising Management	3(3-0)
MKT 420	Advanced Selling and Negotiation	3(3-0)
MKT 431	Logistics Operations	3(3-0)
MKT 435	Transportation	3(3-0)
MKT 440	Sales Management	3(3-0)
MKT 450	Marketing Research	3(3-0)
MKT 555	Market and Sales Forecasting	3(3-0)
MKT 560	International Marketing	3(3-0)

Note: You may count either ECO 202 or ECO 203, but not both.

Total: 21 semester hours