MKT 304 Integrated Marketing Management
An introduction to marketing and how it provides customer and market information to the organization so strategic and tactical decisions are customer-focused and market-driven. This course may be taught in an online format. Prerequisites: Tier 2 Admission to Professional Business Studies;
ACC 255,
BIS 255,
MGT 258. Co-requisites: MGT/
MKT 303,
FIN 302.
Course Syllabus