MKT 460 Organizational Selling

Explores methodologies used by sales professionals to collaborate with the leadership of customer organizations in an effort to develop solutions that sustain/enhance their competitive advantage. Prerequisites: MKT 300 or MKT 301 or BCA 265QR; MKT 340; 86 hours; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.