MKT 420 Advanced Selling and Negotiation

The methods and consultative selling skills necessary to develop and deliver effective sales presentations, negotiate successfully, and form relationships with business-to-business customers. Pre/Co-requisite: MKT 300 or 301 or BCA 265QR. Prerequisites: MKT 340; 56 hours; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor.