MKT - Marketing
Develops familiarity with methods most commonly used in market and sales forecasting. Both qualitative and quantitative methods are included with emphasis on the latter. This course may be offered in an online format. Prerequisites: one course in MKT; one course in statistics or MKT 450; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor; 86 semester hours completed; or admission to the MBA or MSA program; or permission of the MBA or MSA director.
Credits
3(3-0)
Prerequisites
one course in MKT; one course in statistics or MKT 450; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor; 86 semester hours completed; or admission to the MBA or MSA program; or permission of the MBA or MSA director.
Corequisites
None.
Policies and practices employed in international business. Considers problems in international payments, trade and investment with special emphasis on integrating managerial dimensions with related economic principles. This course may be offered in an online format. Prerequisites:
MKT 300 or 304; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor; 86 semester hours completed; or graduate standing.
Credits
3(3-0)
Prerequisites
MKT 300 or MKT 304; Admission to the BSBA Degree; if not earning a BSBA Degree, course listed on a declared major or minor; 86 semester hours completed; or graduate standing.
Corequisites
None.
Selected problems of interest to students which are not normally included in existing courses. Specific topic will be listed on the student's transcripts. Prerequisites: MKT 300 or MKT 304; admission to Professional Business Studies; senior standing; 86 semester hours completed.
Credits
1-6(Spec)
Prerequisites
MKT 300 or MKT 304; admission to Professional Business Studies; senior standing; 86 semester hours completed.
Corequisites
None.
Provide students the opportunity to work on a large-scale service- learning humanitarian logistics project supervised by a faculty member. Prerequisites: Completion of 86 credit hours. Recommended:
MKT 300 or 304.
Credits
3(Spec)
Prerequisites
Completion of 86 credit hours
Corequisites
None.
Understanding and applying lean principles to logistics operations by examining and improving the order fulfillment process including; order, inventory, warehousing and transport operations. This course may be offered in an online format. Prerequisite: Admission to the MBA or MSA program; or permission of the MBA or MSA director.
Credits
3(3-0)
Prerequisites
Admission to the MBA or MSA program; or permission of the MBA or MSA director.
Corequisites
None.
Current best practices and strategies for designing and managing integrated logistics systems. This course may be offered in an online format. Prerequisite: Admission to the MBA or MSA program; or permission of the MBA or MSA director.
Credits
3(3-0)
Prerequisites
Admission to the MBA or MSA program; or permission of the MBA or MSA director.
Corequisites
None.
Current best practices and strategies for assessing and designing risk- based logistics networks with emphasis on risk management including logistics network security and green initiatives. This course is approved for offering in a distance learning format.
Credits
3(3-0)
Prerequisites
None.
Corequisites
None.
Survey of what managers need to know about marketing research. Includes questionnaire design, evaluation; sampling and sample size issues, and basic methods of data analysis. Prerequisites:
MKT 300 and admission to the MBA program or graduate status and permission of the MBA director.
Credits
2(2-0)
Prerequisites
MKT 300 and admission to the MBA program or graduate status and permission of the MBA director.
Corequisites
None.
Development and introduction of new products and services in a dynamic environment. Prerequisites: regular admission to the MBA program or permission of the MBA Director.
Credits
2(2-0)
Prerequisites
regular admission to the MBA program or permission of the MBA Director.
Corequisites
None.
Promotional strategy is designed to present the relevant concepts of the marketing communication process and their applications within a managerial framework. Prerequisite: regular admission to the MBA program or permission of the MBA director.
Credits
2(2-0)
Prerequisites
regular admission to the MBA program or permission of the MBA director
Corequisites
None.
The capstone experience where skills and competencies are applied to actual logistics management problems. Students develop logistics solutions with the guidance of a faculty advisor. This course may be offered in an online or hybrid format. Prerequisites: Completion of two of the following:
MKT 555, 631, 632, 633. Admission to the MBA program or permission of the MBA director.
Credits
4(4-0)
Prerequisites
Completion of two of the following: MKT 555, MKT 631, MKT 632, MKT 633. Admission to the MBA program or permission of the MBA director.
Corequisites
None.
Directed reading or research on an approved topic. Prerequisites: permission of instructor and department chairperson and 15 hours of graduate credit in M.B.A. program.
Credits
1-6(Spec)
Prerequisites
permission of instructor and department chairperson and 15 hours of graduate credit in M.B.A. program.
Corequisites
None.
Enables students to take various topics under the same number. Specific topic will be listed on the student's transcript. Prerequisites: graduate status and permission of instructor.
Credits
3-6(Spec)
Prerequisites
graduate status and permission of instructor
Corequisites
None.
An acceptable thesis in business administration. The thesis is directed by a committee in conformity with the 'Regulations and Directions for the Writing of the Master's Thesis.' CR/NC only.
Credits
1-6(Spec)
Prerequisites
None.
Corequisites
None.