MKT 340 Personal Selling
Analysis of the field of personal selling as a vital element of the promotional efforts of the firm. Prerequisites:
MKT 300 or 304; 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor; or with approval from the Office of Undergraduate Business Studies. For students with a signed minor in Electronic Media Sales,
BCA 265QR and 56 semester hours completed.
Course Syllabus