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MKT 340 Personal Selling

Analysis of the field of personal selling as a vital element of the promotional efforts of the firm. Prerequisites: MKT 300 or 304; 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor; or with approval from the Office of Undergraduate Business Studies. For students with a signed minor in Electronic Media Sales, BCA 265QR and 56 semester hours completed.

Credits

3(3-0)

Course Syllabus