HSA 341 Services Marketing
Planning and implementation of marketing strategy and application of the marketing mix to services including hospitality, banking and health services. Identical to
MKT 341. Credit may not be earned in more than one of these courses. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Cross Listed Courses
MKT 341Course Syllabus