Advertising Minor, B.A.; B.A.A.; B.S.; and B.S. in B.A.

The Advertising Minor is offered by the School of Communication, Journalism, and Media and the Department of Marketing and Hospitality Services Administration. The minor brings together courses designed to provide skills for the student with a career interest in advertising. It also provides a working knowledge of advertising for those in careers closely related to advertising.

Program Requirements

Required Courses I (6 hours)

MKT 300	Introduction to Marketing	3(3-0)
STC 360	Advertising Principles	3(3-0)

Electives (18 hours)

Select six of the following:

JRN 101	Media and Society	3(3-0)
JRN 102	Introduction to Journalism	3(3-0)
JRN 302/STC 302	Media Graphics and Visual Communication	3(3-0)
JRN 402	Advanced Media Graphics and Visual Communication	3(3-0)
JRN 404	Law of Mass Communication	3(3-0)
MKT 305	Buyer Behavior	3(3-0)
MKT 315	Advertising Media	3(3-0)
MKT 410	Advertising Management	3(3-0)
PSY 337	Psychology of Advertising	3(3-0)
STC 353	Foundations of Strategic Public Relations	3(3-0)
STC 361	Writing for Advertising	3(3-0)
STC 365	Advertising Media	3(3-0)
STC 366	Advertising Account Management	3(3-0)
STC 369QR	Advertising and Public Relations Research	3(3-0)
STC 465	Advertising Copy and Design	3(3-0)
STC 466	Advertising Campaigns	3(3-0)
STC 467	Advertising Account Planning	3(3-0)

Total: 24 semester hours