Integrative Public Relations Major, B.A.; B.A.A.; B.S.

B.A. degree; B.S. degree; B.A.A. degree

Major Map: for Freshmen

Major Map: for entering Sophomore year

Major Map: for entering Junior Year

Integrative Public Relations is an interdisciplinary major grounded in the disciplines concerned with the practice of public relations. Students are strongly encouraged to work closely with their academic advisor throughout their academic careers.

Admission Requirements, Retention & Termination Standards

In order to declare a major in Integrative Public Relations, it is recommended that a student completes IPR 101 with a grade of C or higher.

Grade Point Average:

IPR majors are required to earn a minimum of a C in all required courses in the major.
A minimum 2.5 GPA in the major is required.

Internship Requirements:

To complete the program, IPR majors must satisfactorily complete a 6 credit hour internship with a grade of C or higher.
Any student enrolling in internship hours must have completed all of the required courses except for 500 level courses, earned a C or higher in required courses taken in the major and have attained junior/senior status.

Program Requirements

Core Courses I (40 hours)

COM 264	Communicating in Workplaces and Volunteer Organizations	3(3-0)
COM 357	Public Speaking	3(3-0)
COM 511	Crisis Communication	3(3-0)
IPR 101	Foundations of Integrative Public Relations	1(1-0)
IPR 555	Public Relations Internship	3-6(Spec)
JRN 202WI	Writing for the Mass Media	3(3-0)
MCA 311WI	Electronic Media Copywriting	3(3-0)
STC 353	Foundations of Strategic Public Relations	3(3-0)
STC 369QR	Advertising and Public Relations Research	3(3-0)
STC 375	Digital and Social Media Analytics	3(3-0)
STC 450WI	Public Relations Writing	3(3-0)
STC 551WI	Case Studies in Public Relations	3(3-0)
STC 556	Public Relations Seminar	3(3-0)

Core Courses II: Design (3 hours)

Select from the following:

ART 231	Introduction to Graphic Design	3(0-6)
JRN 302/STC 302	Media Graphics and Visual Communication	3(3-0)

Electives I: Media Arts (3 hours)

Select 3 hours from the following:

MCA 223	Video Production	3(1-4)
MCA 265QR	Understanding Media Measurement	3(3-0)
MCA 317	Becoming a Media Personality	3(2-2)
MCA 332	Content Creator Essentials	3(2-2)

Electives II: Integrated Marketing and Entrepreneurship (6 hours)

Select 6 hours from the following:

ENT 221	Marketing Strategies for Entrepreneurs	3(3-0)
ENT 300	Digital Entrepreneurship	3(3-0)
MCA 513	Media Entrepreneurship	3(3-0)
MCA 516	Media Leadership	3(3-0)
MCA 540WI	Music Industry and Business	3(3-0)
MKT 300	Introduction to Marketing	3(3-0)
STC 360	Advertising Principles	3(3-0)

Electives III: Social Media, Multimedia and Design (3 hours)