Advertising Major, B.A.; B.A.A., B.S.
B.A. degree, B.A.A. degree, or B.S. degree
Major Map
An Advertising Major requires 45 hours of journalism and marketing coursework.
The Strategic Communication area of the School of Communication, Journalism, and Media requires that ALL graduating seniors take an exit exam prior to graduation as part of the department’s assessment efforts.
Admission Requirements, Retention & Termination Standards
Students majoring in Advertising must meet the criteria established by the Accrediting Council on Education in Journalism and Mass Communications. That means that they must take liberal arts and sciences courses in compliance with CMU’s University Program requirements, listed under the University Program for the B.A., B.A.A., or B.S. degree. A grade of C or better is required in each course counted toward the Advertising major and an overall grade point average of 2.5 for all journalism courses counted toward the major.
The last 18 hours of journalism and marketing course work leading to an advertising major should be taken within the Strategic Communication area of the School of Communication, Journalism and Media at CMU. No more than 4 credits of journalism internship can be applied toward the major.
Each advertising major must consult with a Strategic Communication faculty advisor prior to registering for courses each semester to ensure orderly progress toward meeting these requirements.
Program Requirements
Required Courses I (3 hours)
Select one of the following:
Required Courses II (3 hours)
Select one of the following:
| JRN 372 | The Asian Media and Cross-cultural Mass Communication | 3(3-0) |
| JRN 380 | Racial and Cultural Diversity: Mass Media's Role | 3(3-0) |
Required Courses III (3 hours)
Select one of the following:
Required Courses IV (27 hours)
| JRN 404 | Law of Mass Communication | 3(3-0) |
| STC 360 | Advertising Principles | 3(3-0) |
| STC 361 | Writing for Advertising | 3(3-0) |
| STC 365 | Advertising Media | 3(3-0) |
| STC 369QR | Advertising and Public Relations Research | 3(3-0) |
| STC 375 | Digital and Social Media Analytics | 3(3-0) |
| STC 465 | Advertising Copy and Design | 3(3-0) |
| STC 466 | Advertising Campaigns | 3(3-0) |
| STC 569 | Advertising Internship | 1-4(Spec) |
Required Courses V (9 hours)
Select three of the following:
| JRN 402 | Advanced Media Graphics and Visual Communication | 3(3-0) |
| MKT 300 | Introduction to Marketing | 3(3-0) |
| PSY 337 | Psychology of Advertising | 3(3-0) |
| STC 250 | Social Media: Managing the Message | 3(3-0) |
| STC 339 | Social Media: Reputation, Image and Interaction | 3(3-0) |
| STC 353 | Foundations of Strategic Public Relations | 3(3-0) |
| STC 366 | Advertising Account Management | 3(3-0) |
| STC 467 | Advertising Account Planning | 3(3-0) |
Total: 45 semester hours