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Bulletins

Integrative Public Relations Major, B.A.; B.A.A.; B.S.

B.A. degree; B.S. degree; B.A.A. degree

Major Map: for Entering Freshman Year

Major Map: for Entering Sophomore Year

Major Map: for Entering Junior Year

Integrative Public Relations is an interdisciplinary major grounded in the disciplines concerned with the practice of public relations. Students are strongly encouraged to work closely with their academic advisor throughout their academic careers.

Admission Requirements, Retention & Termination Standards

In order to declare a major in Integrative Public Relations, it is recommended that a student completes IPR 101 with a grade of C or higher.

Grade Point Average:

  1. IPR majors are required to earn a minimum of a C in all required courses in the major.
  2. A minimum 2.5 GPA in the major is required.

Internship Requirements:

  1. To complete the program, IPR majors must satisfactorily complete a 6 credit hour internship with a grade of C or higher.
  2. Any student enrolling in internship hours must have completed all of the required courses except for 500 level courses, earned a C or higher in required courses taken in the major and have attained junior/senior status.

Program Requirements

Core Courses I (40 hours)

COM 264Communicating in Workplaces and Volunteer Organizations

3(3-0)

COM 357Public Speaking

3(3-0)

COM 511Crisis Communication

3(3-0)

IPR 101Foundations of Integrative Public Relations

1(1-0)

IPR 555Public Relations Internship

3-6(Spec)

JRN 202WIWriting for the Mass Media

3(3-0)

JRN 353Foundations of Strategic Public Relations

3(3-0)

JRN 369QRAdvertising and Public Relations Research

3(3-0)

JRN 375Digital and Social Media Analytics

3(3-0)

JRN 450WIPublic Relations Writing

3(3-0)

JRN 551WICase Studies in Public Relations

3(3-0)

JRN 556Public Relations Seminar

3(3-0)

MCA 311WIElectronic Media Copywriting

3(3-0)

Core Courses II: Design (3 hours)

Select from the following:

ART 231Introduction to Graphic Design

3(0-6)

JRN 302Introduction to Graphics and Visual Communication

3(3-0)

Electives I: Media Arts (3 hours)

Select 3 hours from the following:

MCA 223Video Production

3(1-4)

MCA 265QRUnderstanding Media Measurement

3(3-0)

MCA 317Becoming a Media Personality

3(2-2)

MCA 332Content Creator Essentials

3(2-2)

Electives II: Integrated Marketing and Entrepreneurship (6 hours)

Select 6 hours from the following:

ENT 221Marketing Strategies for Entrepreneurs

3(3-0)

ENT 300Digital Entrepreneurship

3(3-0)

JRN 360Advertising Principles

3(3-0)

MCA 513Media Entrepreneurship

3(3-0)

MCA 516Media Leadership

3(3-0)

MCA 540WIMusic Industry and Business

3(3-0)

MKT 300Introduction to Marketing

3(3-0)

Electives III: Social Media, Multimedia and Design (3 hours)

Select 3 hours from the following:

ART 125Digital Design

3(0-6)

ART 231Introduction to Graphic Design

3(0-6)

BIS 327Web Site Development

3(3-0)

CPS 282Introduction to Multimedia Design

3(3-0)

JRN 302Introduction to Graphics and Visual Communication

3(3-0)

JRN 339Social Media: Reputation, Image and Interaction

3(3-0)

JRN 340Introduction to Digital Journalism

3(3-0)

Total: 55 semester hours