Integrative Public Relations Major, B.A.; B.A.A.; B.S.
B.A. degree; B.S. degree; B.A.A. degree
Major Map: for Entering Freshman Year
Major Map: for Entering Sophomore Year
Major Map: for Entering Junior Year
Integrative Public Relations is an interdisciplinary major grounded in the disciplines concerned with the practice of public relations. Students are strongly encouraged to work closely with their academic advisor throughout their academic careers.
Admission Requirements, Retention & Termination Standards
In order to declare a major in Integrative Public Relations, it is recommended that a student completes IPR 101 with a grade of C or higher.
Grade Point Average:
- IPR majors are required to earn a minimum of a C in all required courses in the major.
- A minimum 2.5 GPA in the major is required.
Internship Requirements:
- To complete the program, IPR majors must satisfactorily complete a 6 credit hour internship with a grade of C or higher.
- Any student enrolling in internship hours must have completed all of the required courses except for 500 level courses, earned a C or higher in required courses taken in the major and have attained junior/senior status.
Program Requirements
Core Courses I (40 hours)
COM 264 | Communicating in Workplaces and Volunteer Organizations | 3(3-0) |
COM 357 | Public Speaking | 3(3-0) |
COM 511 | Crisis Communication | 3(3-0) |
IPR 101 | Foundations of Integrative Public Relations | 1(1-0) |
IPR 555 | Public Relations Internship | 3-6(Spec) |
JRN 202WI | Writing for the Mass Media | 3(3-0) |
JRN 353 | Foundations of Strategic Public Relations | 3(3-0) |
JRN 369QR | Advertising and Public Relations Research | 3(3-0) |
JRN 375 | Digital and Social Media Analytics | 3(3-0) |
JRN 450WI | Public Relations Writing | 3(3-0) |
JRN 551WI | Case Studies in Public Relations | 3(3-0) |
JRN 556 | Public Relations Seminar | 3(3-0) |
MCA 311WI | Electronic Media Copywriting | 3(3-0) |
Core Courses II: Design (3 hours)
Select from the following:
ART 231 | Introduction to Graphic Design | 3(0-6) |
JRN 302 | Introduction to Graphics and Visual Communication | 3(3-0) |
Electives I: Media Arts (3 hours)
Select 3 hours from the following:
MCA 223 | Video Production | 3(1-4) |
MCA 265QR | Understanding Media Measurement | 3(3-0) |
MCA 317 | Becoming a Media Personality | 3(2-2) |
MCA 332 | Content Creator Essentials | 3(2-2) |
Electives II: Integrated Marketing and Entrepreneurship (6 hours)
Select 6 hours from the following:
ENT 221 | Marketing Strategies for Entrepreneurs | 3(3-0) |
ENT 300 | Digital Entrepreneurship | 3(3-0) |
JRN 360 | Advertising Principles | 3(3-0) |
MCA 513 | Media Entrepreneurship | 3(3-0) |
MCA 516 | Media Leadership | 3(3-0) |
MCA 540WI | Music Industry and Business | 3(3-0) |
MKT 300 | Introduction to Marketing | 3(3-0) |
Electives III: Social Media, Multimedia and Design (3 hours)
Select 3 hours from the following:
ART 125 | Digital Design | 3(0-6) |
ART 231 | Introduction to Graphic Design | 3(0-6) |
BIS 327 | Web Site Development | 3(3-0) |
CPS 282 | Introduction to Multimedia Design | 3(3-0) |
JRN 302 | Introduction to Graphics and Visual Communication | 3(3-0) |
JRN 339 | Social Media: Reputation, Image and Interaction | 3(3-0) |
JRN 340 | Introduction to Digital Journalism | 3(3-0) |
Total: 55 semester hours