Advertising Major, B.A.; B.A.A., B.S.

B.A. degree, B.A.A. degree, or B.S. degree

An Advertising Major requires 45 hours of journalism and marketing coursework.

The Strategic Communication area of the School of Communication, Journalism, and Media requires that ALL graduating seniors take an exit exam prior to graduation as part of the department’s assessment efforts.

Admission Requirements, Retention & Termination Standards

Students majoring in Advertising must meet the criteria established by the Accrediting Council on Education in Journalism and Mass Communications. That means that they must take liberal arts and sciences courses in compliance with CMU’s University Program requirements, listed under the University Program for the B.A., B.A.A., or B.S. degree. A grade of C or better is required in each course counted toward the Advertising major and an overall grade point average of 2.5 for all journalism courses counted toward the major.

The last 18 hours of journalism and marketing course work leading to an advertising major should be taken within the Strategic Communication area of the School of Communication, Journalism and Media at CMU. No more than 6 credits of journalism internship can be applied toward the major.

Each advertising major must consult with a Strategic Communication faculty advisor prior to registering for courses each semester to ensure orderly progress toward meeting these requirements.

Program Requirements

Required Courses I (3 hours)

Select one of the following:

JRN 101	Media and Society	3(3-0)
JRN 105	Social Media in Society	3(3-0)

Required Courses II (3 hours)

Select one of the following:

JRN 372	The Asian Media and Cross-cultural Mass Communication	3(3-0)
JRN 380	Racial and Cultural Diversity: Mass Media's Role	3(3-0)

Required Courses III (30 hours)

JRN 302	Introduction to Graphics and Visual Communication	3(3-0)
JRN 360	Advertising Principles	3(3-0)
JRN 361	Writing for Advertising	3(3-0)
JRN 365	Advertising Media	3(3-0)
JRN 369QR	Advertising and Public Relations Research	3(3-0)
JRN 375	Digital and Social Media Analytics	3(3-0)
JRN 404	Law of Mass Communication	3(3-0)
JRN 465	Advertising Copy and Design	3(3-0)
JRN 466	Advertising Campaigns	3(3-0)
JRN 569	Advertising Internship	1-4(Spec)

Required Courses IV (9 hours)

Select three of the following:

JRN 250	Social Media: Managing the Message	3(3-0)
JRN 339	Social Media: Reputation, Image and Interaction	3(3-0)
JRN 353	Foundations of Strategic Public Relations	3(3-0)
JRN 366	Advertising Account Management	3(3-0)
JRN 402	Advanced Media Graphics and Visual Communication	3(3-0)
JRN 467	Advertising Account Planning	3(3-0)
MKT 300	Introduction to Marketing	3(3-0)
PSY 337	Psychology of Advertising	3(3-0)

Bulletins