General Business Administration Major: Applied Business Communication Concentration, B.S. in B.A.

B.S. in B.A. degree
Major Map

The mission of the General Business major with a concentration in Applied Business Communication is to develop pathways to success for students in business by making connections and building relationships through effective communication, collaborative technologies, and social media in a professional setting.

Admission Requirements, Retention & Termination Standards

1. To declare the major, please the Department of Business Information Systems, Grawn 305, 989-774-3554.
2. To register for most of the courses on this major, students must be admitted to the Bachelor of Science in Business Administration (BSBA). Please see the bulletin for course prerequisites.

Program Requirements

Common Body of Knowledge Courses I (6 hours)

BUS 100	Introduction to Business	3(3-0)
MGT 499	Integrated Capstone-Strategic Management	3(3-0)

Common Body of Knowledge Courses II (3 hours)

Select one of the following:

BUS 351QR	Applied Business Analytics	3(3-0)
BUS 503QR	Applied Lean Six Sigma	3(3-0)

Required Courses I (21 hours)

BIS 260WI	Global Business Communication	3(3-0)
BIS 308	Visual Business Communication and Digital Media	3(3-0)
BIS 315	Social Media and Emerging Technologies in Business	3(3-0)
BIS 360WI	Applied Business Communication	3(3-0)
BIS 470	Applied Business Communication Integrated Capstone	3(3-0)
BIS 495	Internship in Applied Business Communication	1-6(Spec)
MGT 348	Dynamics of Organizational Behavior	3(3-0)

Required Courses II (3 hours)

Select one of the following:

FIN 201QR	Personal Finance	3(3-0)
FIN 442	Intermediate Financial Management	3(3-0)

Electives (3 hours)

Select one of the following:

ART 235	Logo and Identity Design	3(0-6)
BIS 327	Web Site Development	3(3-0)
BIS 342	Intercultural Business Communication Abroad	1-9(Spec)
BIS 347	Enterprise Software in Business Using SAP Software	3(3-0)
BIS 582	Data Visualization: Theory and Practice	3(3-0)
COM 264	Communicating in Workplaces and Volunteer Organizations	3(3-0)
COM 353	Small Group Communication	3(3-0)
COM 361	Interpersonal Communication	3(3-0)
COM 362/WGS 362	Gender Communication	3(3-0)
COM 365	Persuasion and Social Influence	3(3-0)
COM 367	Nonverbal Communication	3(3-0)
ENG 303WI	Technical Writing	3(3-0)
ENT 300	Digital Entrepreneurship	3(3-0)
JRN 350	Public Relations Principles and Practices	3(3-0)
MKT 310	Marketing Communications	3(3-0)
MKT 340	Personal Selling	3(3-0)
MSL 301	Adaptive Team Leadership	4(Spec)
PES 380	Sport Communication & Mass Media	3(3-0)

Or any language at the 200 level or higher, including but not limited to: ASL, CHN, FRN, GER, GRK, JPN, LAT, OJB, RUS, SPN.

Total: 36 semester hours