General Business Administration Major: Applied Business Communication Concentration, B.S. in B.A.
B.S. in B.A. degree
This program is also offered via CMU Online.
The mission of the General Business major with a concentration in Applied Business Communication is to develop pathways to success for students in business by making connections and building relationships through effective communication, collaborative technologies, and social media in a professional setting.
Admission Requirements, Retention & Termination Standards
- To declare the major, please the Department of Business Information Systems, Grawn 305, 989-774-3554.
- To register for most of the courses on this major, students must be admitted to the Bachelor of Science in Business Administration (BSBA). Please see the bulletin for course prerequisites.
Program Requirements
Common Body of Knowledge Courses I (6 hours)
| BUS 100 | Introduction to Business | 3(3-0) |
| MGT 499 | Integrated Capstone-Strategic Management | 3(3-0) |
Common Body of Knowledge Courses II (3 hours)
Select one of the following:
Required Courses I (21 hours)
| BIS 260WI | Global Business Communication | 3(3-0) |
| BIS 308 | Visual Business Communication and Digital Media | 3(3-0) |
| BIS 315 | Social Media and Emerging Technologies in Business | 3(3-0) |
| BIS 360WI | Applied Business Communication | 3(3-0) |
| BIS 470 | Applied Business Communication Integrated Capstone | 3(3-0) |
| BIS 495 | Internship in Applied Business Communication | 1-6(Spec) |
| MGT 348 | Dynamics of Organizational Behavior | 3(3-0) |
Required Courses II (3 hours)
Select one of the following:
Electives (3 hours)
Select one of the following:
| ART 235 | Logo and Identity Design | 3(0-6) |
| BIS 327 | Web Site Development | 3(3-0) |
| BIS 342 | Intercultural Business Communication Abroad | 1-9(Spec) |
| BIS 347 | Enterprise Software in Business Using SAP Software | 3(3-0) |
| BIS 582 | Data Visualization: Theory and Practice | 3(3-0) |
| COM 264 | Organizational Communication | 3(3-0) |
| COM 353 | Small Group Communication | 3(3-0) |
| COM 361 | Interpersonal Communication | 3(3-0) |
| COM 362/WGS 362 | Gender Communication | 3(3-0) |
| COM 365 | Persuasion and Social Influence | 3(3-0) |
| COM 367 | Nonverbal Communication | 3(3-0) |
| ENG 303WI | Technical Writing | 3(3-0) |
| ENT 300 | Digital Entrepreneurship | 3(3-0) |
| JRN 350 | Public Relations Principles and Practices | 3(3-0) |
| MKT 310 | Marketing Communications | 3(3-0) |
| MKT 340 | Personal Selling | 3(3-0) |
| MSL 301 | Adaptive Team Leadership | 4(Spec) |
| PES 380 | Sport Communication & Mass Media | 3(3-0) |
Or any language at the 200 level or higher, including but not limited to: ASL, CHN, FRN, GER, GRK, JPN, LAT, OJB, RUS, SPN.
Total: 36 semester hours