300
Concepts and design of information systems and the role of the computer in hotels, restaurants and travel-related industries. Prerequisites:
ACC 202;
BIS 221; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Specialized instruction on how hospitality professionals book business at their properties and deliver outcomes that meet the needs of customers. This course may be offered in an online format. Prerequisite:
HSA 240.
Credits
3(3-0)
Planning and implementation of marketing strategy and application of the marketing mix to services including hospitality, banking and health services. Identical to
MKT 341. Credit may not be earned in more than one of these courses. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Cross Listed Courses
MKT 341
An examination of where and why the hospitality services industry client travels domestically and abroad, and the economic impact of tourism expenditures. Identical to
RPL 343. Credit may not be earned in more than one of these courses.
Credits
3(3-0)
Cross Listed Courses
RPL 343
An analysis of the legal and labor environments of the hospitality services industry. Prerequisites:
BLR 202; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
This course explores the major functional areas of franchising, franchising agreements, characteristics of the franchisor and franchisee, franchising opportunities, legal concerns, and franchising strategies. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
A detailed look at the multi-dimensional lodging operations from a manager's perspective. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor.
Credits
3(3-0)
Activities which may include industrial visitations and work study in conference with supervision of cooperating organization, professor and student. Prerequisites: permission of instructor; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Selected problems of interest to students which are not normally included in existing courses. Specific topic will be listed on the student's transcript. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
1-6(Spec)