MKT - Marketing
An overview of the environment, concepts and current trends that shape the world of marketing. Attention is paid to the impact of marketing on society. This course will not be accepted for credit for departmental or College of Business Administration major or minors.
Credits
3(3-0)
An overview of merchandising systems and procedures as they relate to organizational structure, product planning, and inventory control.
Credits
3(3-0)
Functions, tactics, and current trends that shape logistics management. Introduces fundamentals of logistics, including inventory, transportation, and distribution. This course may be offered in an online format. Prerequisite: 26 semester hours completed.
Credits
3(3-0)
Selected problems of interest to students which are not normally included in existing courses. Specific topics will be listed on students' transcripts.
Credits
1-6(Spec)
A basic introduction to the marketing environment, the marketing mix, marketing management and the place of marketing in world society. Credit may not be earned in both
MKT 304 and
MKT 300; cannot be counted on any BSBA major including Marketing, Logistics Management, or Hospitality Services Administration. This course may be offered online. May be offered as Writing Intensive. Prerequisite: 56 semester hours completed.
Credits
3(3-0)
Application of concepts and tools in purchasing, production and distribution of goods and services along an integrated supply chain in organizations. Identical to
MGT 303. Credit cannot be earned in more than one of these courses. This course may be offered in an online format. Prerequisites: Tier 2 Admission to Professional Business Studies;
ACC 255,
BIS 255,
MGT 258. Co-requisites:
MKT 304,
FIN 302.
Credits
3(3-0)
Cross Listed Courses
MGT 303
An introduction to marketing and how it provides customer and market information to the organization so strategic and tactical decisions are customer-focused and market-driven. This course may be taught in an online format. Prerequisites: Tier 2 Admission to Professional Business Studies;
ACC 255,
BIS 255,
MGT 258. Co-requisites: MGT/
MKT 303,
FIN 302.
Credits
3(3-0)
Characteristics of consumers affecting the decision process in buying and the marketing implications. Prerequisites:
MKT 300 or
MKT 304, 56 semester hours completed, and admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
An overview of advertising, personal selling and sales promotion, and other techniques that an organization would use to communicate with its target markets. This course is approved for offering in a distance learning format. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Evaluation of media in relationship to marketing objectives. Selection of media space/time and decision-making in development of media schedules. Prerequisites: 56 semester hours completed;
MKT 310 or
JRN 360 or approval of instructor; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Functions of a retail establishment are examined. Significant developments taking place in the major environments of retailers--social, economic, technological, and legal. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor; or with approval from the Office of Undergraduate Business Studies.
Credits
3(3-0)
Current problems in merchandising which include technological aspects, inventory valuation and reporting procedures, stock planning, and product mix considerations. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor; Recommended: Pre/Co-Requisite:
MKT 320.
Credits
3(3-0)
Institutions, physical flows, behavioral and economic relationships comprising channel systems in the marketing environment. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Explores personal selling as an element of a firm’s promotional efforts to create value and serve customers, with emphasis on skill development and value creation. Prerequisite: 30 semester hours completed.
Credits
3(3-0)
Planning and implementation of marketing strategy and application of the marketing mix to services including hospitality, banking and health services. Identical to
HSA 341. Credit may not be earned in more than one of these courses. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Cross Listed Courses
HSA 341
Analysis of marketing data: marketing research, statistics, marketing cost/revenue analysis and sales and market forecasting. Prerequisites:
MKT 300 or
MKT 304; STA 282;
ACC 202 or
ACC 255; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Basic concepts and tools for understanding and exploring market opportunities and marketing strategies associated with global electronic commerce. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Activities which may include industrial visitations and work study in conference with supervision of cooperating organization, professor, and student. Prerequisites: permission of instructor; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Selected problems of interest to students which are not normally included in existing courses. Specific topic will be listed on the student's transcript. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
1-6(Spec)
Provides an understanding and evaluation of the advertising function within the modern business environment. Management decision-making is stressed in advertising as a vital communication tool. Prerequisites:
MKT 300 or
MKT 304,
MKT 310 or
JRN 360; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
The methods and consultative selling skills necessary to develop and deliver effective sales presentations, negotiate successfully, and form relationships with business-to-business customers. Pre/Co-requisite:
MKT 300 or 304 or
BCA 265QR. Prerequisites:
MKT 340; 56 hours; admission to Professional Business Studies or listed on a signed major or minor.
Credits
3(3-0)
Full time work experience under the supervision of the department and participating employer. Prerequisites: permission of instructor; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended:
MKT 320.
Credits
3-6(Spec)
Development of strategic methods for addressing retail problems. Problem solving orientation within the retail organizational setting. Prerequisites:
MKT 320; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended:
MKT 422.
Credits
3(3-0)
Operational issues, management techniques and technology applied to distribution operations. Focus is on the integration of logistics operations of all firms within the supply chain. This course may be offered in an online format. Prerequisites:
MKT 255; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Strategic planning of a firm's logistics system in a global marketplace, including customer service, inventory, warehousing and transportation strategies. This course may be offered in an online format. Prerequisites:
MKT 255;
MKT 300 or 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
The role of transportation systems in an economy, transport system pricing, and the management of transportation operations. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
The organization, planning, operation and control of the business-to- business sales force from the perspective of the sales manager. Prerequisites:
MKT 300 or 304 or
BCA 265QR;
MKT 340; 86 Hours; admission to Professional Business Studies or listed on a signed major or minor.
Credits
3(3-0)
Methodology used in gathering, recording, and analyzing marketing data to aid executives in making marketing decisions. Prerequisites:
MKT 300 or
MKT 304; STA 282; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended: BUS 300.
Credits
3(3-0)
Explores methodologies used by sales professionals to collaborate with the leadership of customer organizations in an effort to develop solutions that sustain/enhance their competitive advantage. Prerequisites:
MKT 300 or 304 or
BCA 265QR;
MKT 340; 86 hours; admission to Professional Business Studies or listed on a signed major or minor.
Credits
3(3-0)
Integration of competencies in logistics related areas. Logistical policy establishment and decision-making for solving complex logistical problems that focus on global and intercompany logistics systems. This course may be offered in an online or hybrid format. Prerequisites:
MKT 431, 432; 86 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
A full time work experience occurring within a marketing or logistics organization. Detailed written report and assigned readings required. Prerequisites: Permission of instructor and department chairperson; 56 semester hours completed; Marketing or logistics major in addition to
MKT 300 or
MKT 304; admission to Professional Business Studies or listed on signed major or minor. Recommended: Completion of 6 credit hours in marketing.
Credits
3-6(Spec)
Directed reading or research on an approved topic. Open to seniors in good academic standing. Prerequisites: prior permission of instructor and department chairperson; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
1-6(Spec)
A functionally integrative capstone course which focuses upon developing a decision-making framework. Students formulate and implement comprehensive marketing strategies within a global context. Prerequisites: 86 semester hours completed;
MKT 255, 305, 310, 450; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Develops familiarity with methods most commonly used in market and sales forecasting. Both qualitative and quantitative methods are included with emphasis on the latter. This course is approved for offering in a distance learning format. Prerequisites: one course in MKT; one course in statistics or
MKT 450; admission to Professional Business Studies; 86 semester hours completed.
Credits
3(3-0)
Policies and practices employed in international business. Considers problems in international payments, trade and investment with special emphasis on integrating managerial dimensions with related economic principles. This course may be offered in an online format. Prerequisites:
MKT 300 or 304; admission to Professional Business Studies or listed on a signed major or minor; 86 semester hours completed; or graduate standing.
Credits
3(3-0)
Selected problems of interest to students which are not normally included in existing courses. Specific topic will be listed on the student's transcripts. Prerequisites:
MKT 300 or
MKT 304; admission to Professional Business Studies; senior standing; 86 semester hours completed.
Credits
1-6(Spec)
Provide students the opportunity to work on a large-scale service- learning humanitarian logistics project supervised by a faculty member. Prerequisites: Completion of 86 credit hours. Recommended:
MKT 300 or 304.
Credits
3(Spec)