MKT 499 Strategic Marketing Problems

A functionally integrative capstone course which focuses upon developing a decision-making framework. Students formulate and implement comprehensive marketing strategies within a global context. Prerequisites: 86 semester hours completed; MKT 255, MKT 305, MKT 310, MKT 450; admission to the BSBA degree; if not earning a BSBA degree, course listed on a declared major or minor.