Advertising Minor, B.A.; B.A.A.; B.S.; and B.S. in B.A.

Minor Map

The Advertising Minor is offered by the School of Communication, Journalism, and Media and the Department of Marketing and Hospitality Services Administration. The minor brings together courses designed to provide skills for the student with a career interest in advertising. It also provides a working knowledge of advertising for those in careers closely related to advertising.

Program Requirements

Required Courses I (6 hours)

JRN 360	Advertising Principles	3(3-0)
MKT 300	Introduction to Marketing	3(3-0)

Electives (18 hours)

Select six of the following:

JRN 101	Media and Society	3(3-0)
JRN 102	Introduction to Journalism	3(3-0)
JRN 302	Introduction to Graphics and Visual Communication	3(3-0)
JRN 353	Foundations of Strategic Public Relations	3(3-0)
JRN 361	Writing for Advertising	3(3-0)
JRN 365	Advertising Media	3(3-0)
JRN 366	Advertising Account Management	3(3-0)
JRN 369	Advertising and Public Relations Research	3(3-0)
JRN 402	Advanced Media Graphics and Visual Communication	3(3-0)
JRN 404	Law of Mass Communication	3(3-0)
JRN 465	Advertising Copy and Design	3(3-0)
JRN 466	Advertising Campaigns	3(3-0)
JRN 467	Advertising Account Planning	3(3-0)
MKT 305	Buyer Behavior	3(3-0)
MKT 315	Advertising Media	3(3-0)
MKT 410	Advertising Management	3(3-0)
PSY 337	Psychology of Advertising	3(3-0)

Total: 24 semester hours