Integrative Public Relations Major, B.A.; B.A.A.; B.S.

B.A. degree; B.S. degree; B.A.A. degree

Integrative Public Relations is an interdisciplinary major grounded in the disciplines concerned with the practice of public relations. Students are strongly encouraged to work closely with their academic advisor throughout their academic careers.

Admission Requirements, Retention & Termination Standards

In order to declare a major in Integrative Public Relations, a student must first complete IPR 101 with a grade of C or higher.

Grade Point Average:

IPR majors are required to earn a minimum of a C in all required and elective courses in the major.
A minimum 2.5 GPA in the major is required.

Internship Requirements:

To complete the program, IPR majors must satisfactorily complete a 6 credit hour internship with a grade of C or higher.
Any student enrolling in internship hours must have completed all of the required courses except for 500 level courses, earned a C or higher in all courses taken in the major including electives and have attained junior/senior status.

Program Requirements

Required Courses I (37 hours)

BCA 311WI	Electronic Media Copywriting	3(3-0)
BCA 512	Electronic Media Promotion	3(3-0)
COM 511	Crisis Communication	3(3-0)
IPR 101	Foundations of Integrative Public Relations	1(1-0)
IPR 555	Public Relations Internship	3-6(Spec)
JRN 202WI	Writing for the Mass Media	3(3-0)
JRN 302	Introduction to Graphics and Visual Communication	3(3-0)
JRN 350	Public Relations Principles and Practices	3(3-0)
JRN 369	Advertising and Public Relations Research	3(3-0)
JRN 450WI	Public Relations Writing	3(3-0)
JRN 551WI	Case Studies in Public Relations	3(3-0)
JRN 556	Public Relations Seminar	3(3-0)

Required Courses II (3 hours)

Select from the following:

COM 264	Organizational Communication	3(3-0)
COM 365	Persuasion and Social Influence	3(3-0)

Electives I (6 hours)

Select hours from Communication:

COM 195	Intercultural Communication	3(3-0)
COM 352WI	Communication and Social Influence	3(3-0)
COM 353	Small Group Communication	3(3-0)
COM 357	Public Speaking	3(3-0)
COM 363	Principles and Types of Interviewing	3(3-0)
COM 560	Communication and Social/Organizational Change	3(3-0)
COM 561	Communication in Conflict Management	3(3-0)

Note: COM 357 fulfills the oral competency requirement.

Electives II (6 hours)

Select hours from Broadcast & Cinematic Arts:

BCA 211WI	Introduction to Writing for Media	3(3-0)
BCA 223	Video Production	3(1-4)
BCA 265QR	Understanding Media Measurement	3(3-0)
BCA 317	Electronic Media Performance	3(2-2)
BCA 318WI	Electronic Media Newswriting	3(3-0)
BCA 332	Multi-Platform Media Production	3(2-2)
BCA 511	Electronic Media Sales	3(3-0)

Electives III (3 hours)

Select hours from Business and Management:

BIS 260WI	Global Business Communication	3(3-0)
BLR 202	Legal Environment of Business	3(3-0)
ENT 210	Accounting Information for Entrepreneurial Decision Making	3(2-1)
ENT 213	Economics for Entrepreneurs	3(3-0)
MGT 210/HSA 210	Effective Supervision: Principles and Practices	3(3-0)
MGT 310	Small Business Management	3(3-0)

Electives IV (3 hours)

Select hours from Integrated Marketing:

ENT 221	Marketing Strategies for Entrepreneurs	3(3-0)
JRN 360	Advertising Principles	3(3-0)
MKT 300	Introduction to Marketing	3(3-0)
MKT 340	Personal Selling	3(3-0)
PSC 327	Lobbying and Interest Group Behavior	3(3-0)
PSY 337	Psychology of Advertising	3(3-0)

Electives V (3 hours)

Select hours from Social Media and Multi-Media:

ART 125	Digital Design	3(0-6)
ART 231	Introduction to Graphic Design	3(0-6)
BIS 308	Visual Business Communication and Digital Media	3(3-0)
BIS 327	Web Site Development	3(3-0)
CPS 282	Introduction to Multimedia Design	3(3-0)
ENT 300	Digital Entrepreneurship	3(3-0)
JRN 339	Social Media: Reputation, Image and Interaction	3(3-0)
JRN 340	Introduction to Digital Journalism	3(3-0)
JRN 375	Digital and Social Media Analytics	3(3-0)

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