Advertising Major, B.A.; B.A.A., B.S.
B.A. degree, B.A.A. degree, or B.S. degree
An Advertising Major requires 39 hours of journalism and marketing coursework.
The Journalism Department requires that ALL graduating seniors take an exit exam prior to graduation as part of the department’s assessment efforts.
Admission Requirements, Retention & Termination Standards
Students majoring in Advertising must meet the criteria established by the Accrediting Council on Education in Journalism and Mass Communications. That means that they must take 72 semester credit hours of their degree work outside of the major. Students may take a maximum of 52 hours under the JRN designator. They must take liberal arts and sciences courses in compliance with CMU’s University Program requirements, listed under the University Program for the B.A., B.A.A., or B.S. degree. A grade of C or better is required in each course counted toward the Advertising major and an overall grade point average of 2.5 for all journalism courses counted toward the major.
The last 18 hours of journalism and marketing course work leading to an advertising major should be taken within the journalism and marketing departments of CMU. No more than 6 credits of journalism internship can be applied toward the major.
Each advertising major must consult with a journalism faculty advisor prior to registering for courses each semester to ensure orderly progress toward meeting these requirements.
Program Requirements
Required Courses I (3 hours)
Select one of the following:
| JRN 101 | Media and Society | 3(3-0) |
| JRN 102 | Introduction to Journalism | 3(3-0) |
Required Courses II (3 hours)
Select one of the following:
| JRN 372 | The Asian Media and Cross-cultural Mass Communication | 3(3-0) |
| JRN 380 | Racial and Cultural Diversity: Mass Media's Role | 3(3-0) |
Required Courses III (30 hours)
| JRN 302 | Introduction to Graphics and Visual Communication | 3(3-0) |
| JRN 353 | Foundations of Strategic Public Relations | 3(3-0) |
| JRN 360 | Advertising Principles | 3(3-0) |
| JRN 361 | Writing for Advertising | 3(3-0) |
| JRN 365 | Advertising Media | 3(3-0) |
| JRN 369 | Advertising and Public Relations Research | 3(3-0) |
| JRN 404 | Law of Mass Communication | 3(3-0) |
| JRN 466 | Advertising Campaigns | 3(3-0) |
| JRN 569 | Advertising Internship | 1-4(Spec) |
| MKT 300 | Introduction to Marketing | 3(3-0) |
Required Courses IV (3 hours)
Select one of the following:
| JRN 366 | Advertising Account Management | 3(3-0) |
| JRN 465 | Advertising Copy and Design | 3(3-0) |
| JRN 467 | Advertising Account Planning | 3(3-0) |
Total: 39 semester hours