Broadcast and Cinematic Arts: Electronic Media Management Concentration, M.A.

Minimum Totals for Graduation: 33 hours

The Master of Arts program in Broadcast and Cinematic Arts offers opportunities for both industry professionals seeking new skills and recent undergraduates desiring to pursue advanced study in electronic media or film theory and criticism. Students interested in the electronic media studies, electronic media management, or electronic media production concentrations should possess a professional or academic background in mass communication. Students interested in the film theory and criticism concentration should have a background in film, mass communication, speech, or literary studies.

Graduate students can complete coursework in formal classroom, seminar, and independent study settings, leading to a concentration in electronic media management.

Classes are taught by a faculty possessing diverse professional and theoretical backgrounds. In addition, many students supplement their studies with offerings from Interpersonal and Public Communication, Political Science, English, and Journalism. One-on-one advising and personalized course study with members of the graduate faculty make the Broadcast and Cinematic Arts M.A. program one of the most attractive in the Midwest.

For an application, catalog, and graduate assistant information contact Michelle Kalisek, BCA Administrative Assistant at kalis1m@cmich.edu (989) 774-3851 or Amy Sindik, Graduate Coordinator, School of Broadcast & Cinematic Arts, 340 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859.

Admission Requirements, Retention & Termination Standards

Admission Requirements Snapshot

GPA: 2.7

Entrance Exam: N/A

Interna'tl Application Deadline: July 1 (Fall), Oct. 1 (Spring)

See Admission Requirement Details Below

To receive regular admission to the program, a student must attain an undergraduate grade point average of 2.7 on a 4.0 scale. Additional preparatory course work or particular courses may be required.

International applicants must present a TOEFL score of at least 550 (213 CBT or 79 Internet or IELTS of 6.5).

Program Requirements

Broadcast and Cinematic Arts: Electronic Media Management

In consultation with the School of BCA graduate advisor, M.A. students may choose Plan A or B. Plan A consists of course work, thesis (6 hours), and oral defense of the thesis. The oral examination may also include subject matter related to course work.

Students on Plan B must satisfactorily complete an independent research project (3 hours) and an oral examination related to the independent research and course work.

Required Courses I (21 hours)

BCA 513	Media Entrepreneurship	3(3-0)
BCA 516WI	Electronic Media Management	3(3-0)
BCA 600	Introduction to Electronic Media Research and Writing	3(3-0)
BCA 601	Theories of Mass Communication	3(3-0)
BCA 603	Qualitative Mass Communication Research Methods	3(3-0)
BCA 604	Quantitative Mass Communication Research Methods	3(3-0)
BCA 611	Seminar in Telecommunications Media Policy	3(3-0)

Required Courses II (3 hours)

Select one of the following:

BCA 519	Electronic Media Programming	3(3-0)
BCA 533	The Power of Hybrid Media	3(2-2)
BCA 540WI	Recording Industry and Business	3(3-0)

Required Courses III (3-6 hours)

Select one of the following:

BCA 730	Plan B Project Research	3(3-0)
BCA 798	Thesis	1-6(Spec)

Electives (3-6 hours)

Select from the following:

BCA 503WI	Critiquing Mass Media	3(3-0)
BCA 510	Electronic Media Law	3(3-0)
BCA 511	Electronic Media Sales	3(3-0)
BCA 512	Electronic Media Promotion	3(3-0)
BCA 519	Electronic Media Programming	3(3-0)
BCA 524	Producing Live Television	3(1-4)
BCA 529	Internship in Electronic Media-Film	2-6(Spec)
BCA 533	The Power of Hybrid Media	3(2-2)
BCA 540WI	Recording Industry and Business	3(3-0)
BCA 560	Radio Operations I	3(1-4)
BCA 561	Radio Operations II	3(1-4)
BCA 612	Electronic Media Seminar	3(3-0)
BCA 729	Advanced Independent Study in Electronic Media	1-9(Spec)

Note: BCA 560 and BCA 561 are offered in Summer only.

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