General Business Administration Major: Applied Business Communication Concentration, B.S. in B.A.
B.S. in B.A.
This program is also offered via CMU Online.
The mission of the General Business major with a concentration in Applied Business Communication is to develop pathways to success for students in business by making connections and building relationships through effective communication, collaborative technologies, and social media in a professional setting.
Admission Requirements, Retention & Termination Standards
- To declare the major, please the Department of Business Information Systems, Grawn 305, 989-774-3554.
- To register for most of the courses on this major, students must be admitted to Professional Business Studies. Please see the bulletin for course prerequisites.
Program Requirements
Common Body of Knowledge Courses I (6 hours)
| BUS 100 | Essential Business Skills | 3(3-0) |
| MGT 499 | Integrated Capstone-Strategic Management | 3(3-0) |
Common Body of Knowledge Courses II (3 hours)
Select one of the following:
Required Courses I (21 hours)
| BIS 260WI | Global Business Communication | 3(3-0) |
| BIS 308 | Visual Business Communication and Digital Media | 3(3-0) |
| BIS 315 | Social Media and Emerging Technologies in Business | 3(3-0) |
| BIS 360 | Applied Business Communication | 3(3-0) |
| BIS 470 | Applied Business Communication Integrated Capstone | 3(3-0) |
| BIS 495 | Internship in Applied Business Communication | 1-6(Spec) |
| MGT 348 | Dynamics of Organizational Behavior | 3(3-0) |
Required Courses II (3 hours)
Select one of the following:
Electives (3 hours)
Select one of the following:
| ART 114 | Understanding Digital Photography | 3(3-0) |
| ART 231 | Introduction to Graphic Design | 3(0-6) |
| BIS 327 | Web Site Development | 3(3-0) |
| COM 225 | Introduction to Communication in Virtual Environments | 3(3-0) |
| COM 251 | Foundations of Communication Theory | 3(3-0) |
| COM 352WI | Communication and Social Influence | 3(3-0) |
| COM 361 | Interpersonal Communication | 3(3-0) |
| ENT 301 | Innovation & Entrepreneurship | 3(3-0) |
| JRN 302 | Introduction to Graphics and Visual Communication | 3(3-0) |
| MKT 310 | Marketing Communications | 3(3-0) |
| MKT 340 | Personal Selling | 3(3-0) |
Total: 36 semester hours