BCA 311WI Electronic Media Copywriting

Practice in the pervasive short forms of audio and video writing: commercials, continuity, public service announcements, and campaign evolution. Writing Intensive. Prerequisite: BCA 211 with a grade of C or better; or signed Integrative Public Relations major with a grade of B or better in ENG 101, ENG 103/193, ELI 198 or ENG 201.