Electronic Media Sales Minor, B.A.; B.S.; B.A.A., B.S. in B.A.
This is an interdepartmental minor. Contact the School of Broadcast and Cinematic Arts or the Department of Marketing and Hospitality Services Administration for more information or to declare the minor.
Admission Requirements, Retention & Termination Standards
No coursework on this minor may be double-counted toward a Broadcast and Cinematic Arts major or minor.
Program Requirements
Required Courses (21 hours)
| BCA 265QR | Understanding Media Measurement | 3(3-0) |
| BCA 451 | Practicum in Electronic Media Sales | 3(1-4) |
| BCA 511 | Electronic Media Sales | 3(3-0) |
| MKT 340 | Personal Selling | 3(3-0) |
| MKT 420 | Advanced Selling and Negotiation | 3(3-0) |
| MKT 440 | Sales Management | 3(3-0) |
| MKT 460 | Organizational Selling | 3(3-0) |
Total: 21 semester hours