General Business Administration Major: Applied Business Communication Concentration, B.S. in B.A.

Interdepartmental - B.S. in B.A.

The mission of the General Business major with a concentration in Applied Business Communication is to develop pathways to success for students in business by making connections and building relationships through effective communication, collaborative technologies, and social media in a professional setting.

Admission Requirements, Retention & Termination Standards

1. To declare the major, please the Department of Business Information Systems, Grawn 305, 989-774-3554.
2. To register for most of the courses on this major, students must be admitted to Professional Business Studies. Please see the bulletin for course prerequisites.

Program Requirements

Common Body of Knowledge Courses I (6 hours)

BUS 100	Essential Business Skills	3(3-0)
MGT 499	Integrated Capstone-Strategic Management	3(3-0)

Common Body of Knowledge Courses II (3 hours)

Select one of the following:

BUS 300QR	Applied Business Statistics	3(3-0)
BUS 503QR	Applied Lean Six Sigma	3(3-0)

Required Courses I (21 hours)

BIS 260WI	Global Business Communication	3(3-0)
BIS 308	Visual Business Communication and Digital Media	3(3-0)
BIS 315	Social Media and Emerging Technologies in Business	3(3-0)
BIS 360	Applied Business Communication	3(3-0)
BIS 470	Applied Business Communication Integrated Capstone	3(3-0)
BIS 495	Internship in Applied Business Communication	1-6(Spec)
MGT 348	Dynamics of Organizational Behavior	3(3-0)

Required Courses II (3 hours)

Select one of the following:

FIN 201QR	Personal Finance	3(3-0)
FIN 442	Intermediate Financial Management	3(3-0)

Electives (3 hours)

Select one of the following:

ART 114	Understanding Digital Photography	3(3-0)
ART 231	Introduction to Graphic Design	3(0-6)
BIS 327	Web Site Development	3(3-0)
COM 225	Introduction to Communication in Virtual Environments	3(3-0)
COM 251	Foundations of Communication Theory	3(3-0)
COM 352WI	Communication and Social Influence	3(3-0)
COM 361	Interpersonal Communication	3(3-0)
ENT 301	Innovation & Entrepreneurship	3(3-0)
JRN 302	Introduction to Graphics and Visual Communication	3(3-0)
MKT 310	Marketing Communications	3(3-0)
MKT 340	Personal Selling	3(3-0)

Total: 36 semester hours