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Integrative Public Relations Major, B.A.; B.A.A.; B.S.

B.A. degree; B.S. degree; B.A.A. degree

Major Map

Integrative Public Relations is an interdisciplinary major grounded in the disciplines concerned with the practice of public relations. Students are strongly encouraged to work closely with their academic advisor throughout their academic careers.

Admission Requirements, Retention & Termination Standards

In order to declare a major in Integrative Public Relations, a student must first complete IPR 101 with a grade of C or higher.

Grade Point Average:

  1. IPR majors are required to earn a minimum of a C in all required and elective courses in the major.
  2. A minimum 2.5 GPA in the major is required.

Internship Requirements:

  1. To complete the program, IPR majors must satisfactorily complete a 6 credit hour internship with a grade of C or higher.
  2. Any student enrolling in internship hours must have completed all of the required courses except for 500 level courses, earned a C or higher in all courses taken in the major including electives and have attained junior/senior status.

Program Requirements

Required Courses I (37 hours)

BCA 311WIElectronic Media Copywriting

3(3-0)

BCA 512Electronic Media Promotion

3(3-0)

COM 511Crisis Communication

3(3-0)

IPR 101Foundations of Integrative Public Relations

1(1-0)

IPR 555Public Relations Internship

3-6(Spec)

JRN 202WIWriting for the Mass Media

3(3-0)

JRN 302Introduction to Graphics and Visual Communication

3(3-0)

JRN 350Public Relations Principles and Practices

3(3-0)

JRN 369Advertising and Public Relations Research

3(3-0)

JRN 450WIPublic Relations Writing

3(3-0)

JRN 551WICase Studies in Public Relations

3(3-0)

JRN 556Public Relations Seminar

3(3-0)

Required Courses II (3 hours)

Select from the following:

COM 264Organizational Communication

3(3-0)

COM 365Persuasion and Social Influence

3(3-0)

Electives I (6 hours)

Select hours from Communication:

COM 195Intercultural Communication

3(3-0)

COM 352WICommunication and Social Influence

3(3-0)

COM 353Small Group Communication

3(3-0)

COM 357Public Speaking

3(3-0)

COM 363Principles and Types of Interviewing

3(3-0)

COM 560Communication and Social/Organizational Change

3(3-0)

COM 561Communication in Conflict Management

3(3-0)

Note: COM 357 fulfills the oral competency requirement.

Electives II (6 hours)

Select hours from Broadcast & Cinematic Arts:

BCA 211WIIntroduction to Writing for Media

3(3-0)

BCA 223Video Production

3(1-4)

BCA 265QRUnderstanding Media Measurement

3(3-0)

BCA 317Electronic Media Performance

3(2-2)

BCA 318WIElectronic Media Newswriting

3(3-0)

BCA 332Multi-Platform Media Production

3(2-2)

BCA 511Electronic Media Sales

3(3-0)

Electives III (3 hours)

Select hours from Business and Management:

BIS 260WIGlobal Business Communication

3(3-0)

BLR 202Legal Environment of Business

3(3-0)

ENT 210Accounting Information for Entrepreneurial Decision Making

3(2-1)

ENT 213Economics for Entrepreneurs

3(3-0)

MGT 210/HSA 210Effective Supervision: Principles and Practices

3(3-0)

MGT 310Small Business Management

3(3-0)

Electives IV (3 hours)

Select hours from Integrated Marketing:

ENT 221Marketing Strategies for Entrepreneurs

3(3-0)

JRN 360Advertising Principles

3(3-0)

MKT 300Introduction to Marketing

3(3-0)

MKT 340Personal Selling

3(3-0)

PSC 327Lobbying and Interest Group Behavior

3(3-0)

PSY 337Psychology of Advertising

3(3-0)

Electives V (3 hours)

Select hours from Social Media and Multi-Media:

ART 125Digital Design

3(0-6)

ART 231Introduction to Graphic Design

3(0-6)

BIS 308Visual Business Communication and Digital Media

3(3-0)

BIS 327Web Site Development

3(3-0)

CPS 282Introduction to Multimedia Design

3(3-0)

ENT 300Digital Entrepreneurship

3(3-0)

JRN 339Social Media: Reputation, Image and Interaction

3(3-0)

JRN 340Introduction to Digital Journalism

3(3-0)

JRN 375Digital and Social Media Analytics

3(3-0)

Total: 61 semester hours