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Bulletins

General Business Administration Major: Applied Business Communication Concentration, B.S. in B.A.

B.S. in B.A. degree
Major Map

This program is also offered via CMU Online.

The mission of the General Business major with a concentration in Applied Business Communication is to develop pathways to success for students in business by making connections and building relationships through effective communication, collaborative technologies, and social media in a professional setting.

Admission Requirements, Retention & Termination Standards

  1. To declare the major, please the Department of Business Information Systems, Grawn 305, 989-774-3554.
  2. To register for most of the courses on this major, students must be admitted to Professional Business Studies. Please see the bulletin for course prerequisites.

Program Requirements

Common Body of Knowledge Courses I (6 hours)

BUS 100Essential Business Skills

3(3-0)

MGT 499Integrated Capstone-Strategic Management

3(3-0)

Common Body of Knowledge Courses II (3 hours)

Select one of the following:

BUS 300QRApplied Business Statistics

3(3-0)

BUS 503QRApplied Lean Six Sigma

3(3-0)

Required Courses I (21 hours)

BIS 260WIGlobal Business Communication

3(3-0)

BIS 308Visual Business Communication and Digital Media

3(3-0)

BIS 315Social Media and Emerging Technologies in Business

3(3-0)

BIS 360WIApplied Business Communication

3(3-0)

BIS 470Applied Business Communication Integrated Capstone

3(3-0)

BIS 495Internship in Applied Business Communication

1-6(Spec)

MGT 348Dynamics of Organizational Behavior

3(3-0)

Required Courses II (3 hours)

Select one of the following:

FIN 201QRPersonal Finance

3(3-0)

FIN 442Intermediate Financial Management

3(3-0)

Electives (3 hours)

Select one of the following:

AFL 321Leading People and Effective Communication I

3-4(Spec)

ART 235Logo and Identity Design

3(0-6)

BIS 327Web Site Development

3(3-0)

BIS 342Intercultural Business Communication Abroad

1-9(Spec)

BIS 347Enterprise Software in Business Using SAP Software

3(3-0)

BIS 582Data Visualization: Theory and Practice

3(3-0)

COM 264Organizational Communication

3(3-0)

COM 353Small Group Communication

3(3-0)

COM 361Interpersonal Communication

3(3-0)

COM 362/WGS 362Gender Communication

3(3-0)

COM 365Persuasion and Social Influence

3(3-0)

COM 367Nonverbal Communication

3(3-0)

ENG 303WITechnical Writing

3(3-0)

ENT 300Digital Entrepreneurship

3(3-0)

JRN 350Public Relations Principles and Practices

3(3-0)

MKT 310Marketing Communications

3(3-0)

MKT 340Personal Selling

3(3-0)

MSL 301Adaptive Team Leadership

4(Spec)

PES 380Sport Communication & Mass Media

3(3-0)

Or any language at the 200 level or higher, including but not limited to: ASL, CHN, FRN, GER, GRK, JPN, LAT, OJB, RUS, SPN.

Total: 36 semester hours