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Bulletins

Electronic Media Sales Minor, B.A.; B.S.; B.A.A., B.S. in B.A.

Minor Map

This is an interdepartmental minor. Contact the School of Broadcast and Cinematic Arts or the Department of Marketing and Hospitality Services Administration for more information or to declare the minor.

Admission Requirements, Retention & Termination Standards

No coursework on this minor may be double-counted toward a Broadcast and Cinematic Arts major or minor.

Program Requirements

Required Courses (21 hours)

BCA 265QRUnderstanding Media Measurement

3(3-0)

BCA 451Practicum in Electronic Media Sales

3(1-4)

BCA 511Electronic Media Sales

3(3-0)

MKT 340Personal Selling

3(3-0)

MKT 420Advanced Selling and Negotiation

3(3-0)

MKT 440Sales Management

3(3-0)

MKT 460Organizational Selling

3(3-0)

Total: 21 semester hours