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Bulletins

General Business Administration Major: Applied Business Communication Concentration, B.S. in B.A.

B.S. in B.A. 
Major Map

This program is also offered via CMU Online.

The mission of the General Business major with a concentration in Applied Business Communication is to develop pathways to success for students in business by making connections and building relationships through effective communication, collaborative technologies, and social media in a professional setting.

Admission Requirements, Retention & Termination Standards

  1. To declare the major, please the Department of Business Information Systems, Grawn 305, 989-774-3554.
  2. To register for most of the courses on this major, students must be admitted to Professional Business Studies. Please see the bulletin for course prerequisites.

Program Requirements

Common Body of Knowledge Courses I (6 hours)

BUS 100Essential Business Skills

3(3-0)

MGT 499Integrated Capstone-Strategic Management

3(3-0)

Common Body of Knowledge Courses II (3 hours)

Select one of the following:

BUS 300QRApplied Business Statistics

3(3-0)

BUS 503QRApplied Lean Six Sigma

3(3-0)

Required Courses I (21 hours)

BIS 260WIGlobal Business Communication

3(3-0)

BIS 308Visual Business Communication and Digital Media

3(3-0)

BIS 315Social Media and Emerging Technologies in Business

3(3-0)

BIS 360Applied Business Communication

3(3-0)

BIS 470Applied Business Communication Integrated Capstone

3(3-0)

BIS 495Internship in Applied Business Communication

1-6(Spec)

MGT 348Dynamics of Organizational Behavior

3(3-0)

Required Courses II (3 hours)

Select one of the following:

FIN 201QRPersonal Finance

3(3-0)

FIN 442Intermediate Financial Management

3(3-0)

Electives (3 hours)

Select one of the following:

ART 114Understanding Digital Photography

3(3-0)

ART 231Introduction to Graphic Design

3(0-6)

BIS 327Web Site Development

3(3-0)

COM 225Introduction to Communication in Virtual Environments

3(3-0)

COM 251Foundations of Communication Theory

3(3-0)

COM 352WICommunication and Social Influence

3(3-0)

COM 361Interpersonal Communication

3(3-0)

ENT 301Innovation & Entrepreneurship

3(3-0)

JRN 302Introduction to Graphics and Visual Communication

3(3-0)

MKT 310Marketing Communications

3(3-0)

MKT 340Personal Selling

3(3-0)

Total: 36 semester hours