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MKT 499 Strategic Marketing Problems

A functionally integrative capstone course which focuses upon developing a decision-making framework. Students formulate and implement comprehensive marketing strategies within a global context. Prerequisites: 86 semester hours completed; MKT 255, 305, 310, 450; admission to Professional Business Studies or listed on signed major or minor.

Credits

3(3-0)

Contact Hours

(3-0)

Course Syllabus