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MKT 450 Marketing Research

Methodology used in gathering, recording, and analyzing marketing data to aid executives in making marketing decisions. Prerequisites: MKT 300 or MKT 304; STA 282; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended: BUS 300.

Credits

3(3-0)

Contact Hours

(3-0)

Course Syllabus