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MKT 420 Advanced Selling and Negotiation

The methods and consultative selling skills necessary to develop and deliver effective sales presentations, negotiate successfully, and form relationships with business-to-business customers. Pre/Co-requisite: MKT 300 or 304 or BCA 256QR. Prerequisites: MKT 340; 56 hours; admission to Professional Business Studies or listed on a signed major or minor.

Credits

3(3-0)

Contact Hours

(3-0)

Course Syllabus