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MKT 341 Services Marketing

Planning and implementation of marketing strategy and application of the marketing mix to services including hospitality, banking and health services. Identical to HSA 341. Credit may not be earned in more than one of these courses. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

Credits

3(3-0)

Contact Hours

(3-0)

Cross Listed Courses

HSA 341

Course Syllabus