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MKT 315 Advertising Media

Evaluation of media in relationship to marketing objectives. Selection of media space/time and decision-making in development of media schedules. Prerequisites: 56 semester hours completed; MKT 310 or JRN 360 or approval of instructor; admission to Professional Business Studies or listed on signed major or minor.

Credits

3(3-0)

Contact Hours

(3-0)

Course Syllabus