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MKT 310 Marketing Communications

An overview of advertising, personal selling and sales promotion, and other techniques that an organization would use to communicate with its target markets. This course is approved for offering in a distance learning format. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

Credits

3(3-0)

Contact Hours

(3-0)

Course Syllabus