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Bulletins

Marketing Major: Professional Sales Concentration, B.S. in B.A.

B.S. in B.A.
Major Map

Admission Requirements, Retention & Termination Standards

To declare a major in Marketing:

See an advisor in the Department of Marketing and Hospitality Services Administration. To register for most of the courses on the major students must be admitted to Professional Business Studies. Please see the bulletin for course prerequisites.

Credit/No Credit coursework will not count on any major within the Department of Marketing and Hospitality Services Administration.

Program Requirements

Common Body of Knowledge Courses I (6 hours)

BUS 100Essential Business Skills

3(3-0)

MGT 499Integrated Capstone-Strategic Management

3(3-0)

Common Body of Knowledge Courses II (3 hours)

Select one of the following:

BUS 300QRApplied Business Statistics

3(3-0)

BUS 503QRApplied Lean Six Sigma

3(3-0)

Core Courses (18 hours)

MKT 255Introduction to Logistics and Physical Distribution

3(3-0)

MKT 305Buyer Behavior

3(3-0)

MKT 310Marketing Communications

3(3-0)

MKT 450Marketing Research

3(3-0)

MKT 490Internship in Marketing/Logistics

3-6(Spec)

MKT 499Strategic Marketing Problems

3(3-0)

Required Courses I (12 hours)

MKT 340Personal Selling

3(3-0)

MKT 420Advanced Selling and Negotiation

3(3-0)

MKT 440Sales Management

3(3-0)

MKT 460Organizational Selling

3(3-0)

Total: 39 semester hours